Latin America

Global payment services brand MasterCard has signed up as the first  top-tier partner of the 2015 Copa América, the South American football federation’s flagship national team competition, hosted next year by Chile.

For this year’s rugby union autumn internationals, Sports Sponsorship Insider surveyed the sponsorship portfolios of the leading nations: Argentina, Australia, England, France, Ireland, Italy, New Zealand, Scotland, South Africa and Wales.

Driving customer engagement and generating sales is key to Spanish bank BBVA’s sponsorship strategy.

Payment services company MasterCard will sponsor the 2015 Copa America after reaching an agreement with Wematch, the commercial rights holder for the Latin American national team football tournament.

The Sauber Formula One motor racing team has signed a partnership with financial institution Banco do Brasil for 2015 following confirmation that Brazilian rookie Felipe Nasr will be part of its driver line-up next season.

Chinese telecommunications company Huawei has further expanded its football portfolio after entering into a shirt sponsorship deal with Campeonato Brasileiro Serie A team Santos.

Chinese telecommunications company Huawei aims to use football sponsorship to increase brand awareness and drive sales in the Spanish market.

Dow Chemical Company’s sustainability partnership with the Rio 2016 Organising Committee could earn it major financial rewards in the lead up to and after the Olympic Games.

Chinese sportswear company 361° has agreed a deal to become an official supporter of the Rio 2016 Olympic and Paralympic Games.

Peruvian Primera Division football club Universitario has agreed a two-year shirt sponsorship deal with the Backus & Johnston brewery to promote its Cristal beer brand.

Campeonato Brasileiro Serie A football team Santos has shifted to a match-by-match sponsorship model that will see a different sponsor appear on players’ jerseys during each game.

Spanish Liga football club Barcelona has agreed a three-year sponsorship deal in the Latin American market with men’s personal care brand Gillette.

Brazilian credit card company Elo has agreed a three-year sponsorship deal for the Copa do Brasil club football competition.

The Dow Chemical Company has strengthened its involvement in the Olympics by becoming the ‘official carbon partner’ of the Rio 2016 summer Games in Brazil.

Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.

Government-owned bank Caixa Economica Federal has renewed its title sponsorship of the Campeonato Brasileiro for the second edition of the women’s football league.