Latin America

Brazilian top-flight football club Corinthians has signed a sponsorship deal with vehicle protection company Gol Plus with the focus on assets connected to the pre-match warm-up

LaLiga has expanded its regional sponsorship agreement with gambling platform RushBet. In 2021, the brand became LaLiga’s exclusive betting partner in Colombia.

The National Football League's Las Vegas Raiders have secured a partnership with Mexican low-cost airline Viva Aerobus, marking the team's first commercial partnership in the country

LaLiga has signed up insurance company Chubb to its sponsorship portfolio in a deal that makes Chubb a regional sponsor of the league in Latin America, focusing on the nine countries where Chubb operates…

Campeonato Brasileiro Série A football club Athletico Paranaense has agreed a new shirt sponsorship deal with Swedish online gambling company Betsson.

Spanish multinational betting operator Codere has upgraded its official bookmaker agreement with Argentinian football club River Plate to become the club’s new main shirt sponsor.

The Argentinian Football Association (AFA) has signed up Aerolineas Argentinas to its sponsorship portfolio

Campeonato Brasileiro Série A football club Athletico Paranaense has cancelled its shirt sponsorship deal with sports betting company EstrelaBet after just four days.

Banco Santander has signed a contract to become a main sponsor of Riot Games’ League of Legends tournaments in Europe and Latin America.

Sports betting company EstrelaBet has agreed shirt sponsorship deals with Campeonato Brasileiro Série A football clubs Athletico Paranaense and Internacional, while Atlético Mineiro has signed a long-term con…

The World Surf League has renewed a partnership with AB InBev beer brand Corona for the next three years

Brazilian Série A club Fluminense and Liga Portugal outfit Benfica have signed agreements to launch fan tokens on

The Argentine Football Association (AFA) has announced a sponsorship agreement with Latin American betting operator BetWarrior and has reportedly struck a separate sponsorship deal with Chinese dairy giant…

Italian Serie A champion AC Milan has signed up gambling platform Betsson as a regional sponsor in Latin America

Brazilian betting operator has signed a three-year deal as a master sponsor of the Campeonato Brasileiro, Brazil’s top-tier football league.

The Brazilian Football Confederation (CBF) has claimed a win in its legal battle with the Sport Promotion agency after a judge opted to reverse a decision from earlier this week which stated that the governing…

The Brazilian Football Confederation (CBF) has been ordered by a judge in Rio de Janeiro to fulfil the terms of its contract with the Sport Promotion agency following a request from the governing body…