Latin America

The Colombian Football Federation (FCF) has extended its partnership with Adidas through to 2022.

Hitachi has agreed a one-year extension to its shirt sponsorship contract with Brazilian top flight football club Ponte Preta.

Brasil Foods has agreed a deal with the Rio 2016 Organising Committee for the Olympic and Paralympic Games for its Sadia and Batavo brands to become official supporters of the Games.

Grupo Petrópolis has secured a 10-year naming rights deal for 2014 World Cup venue, Recife’s Arena Pernambuco.

Brazilian sports retailer Centauro will invest more than $50m (€38.5m) in activating its new national supporter deal for the 2014 Fifa World Cup.

The Brazilian Football Confederation has agreed a four-year sponsorship deal with Gol Linhas Aéreas.

Volkswagen has signed up Brazil national football team legend Pelé as a brand ambassador. 

Caixa Econômica Federal has agreed a one-year shirt sponsorship deal with Brazilian top-tier football club Coritiba.

TYRE MANUFACTURER BRIDGESTONE could become the dominant sponsor of South America’s continental club football tournaments.

OTTO BOCK HEALTHCARE extended its worldwide partnership with the International Paralympic Committee (IPC) through to the 2016 edition of the Paralympic Games in Rio de Janeiro, August 30

IN AN AGREEMENT which has amazed some observers, Nike is set to be announced as a Tier 3 partner of the Rio 2016 Olympic Games as well as the official kit partner of Team Brazil at London 2012 and Rio…