Latin America
Brazil secures support for Fiba tournaments
The Brazilian Basketball Confederation (CBB) has announced that domestic stationery company Kalunga has agreed to sponsor the national team at a number of International Basketball Federation (Fiba) events.
Technogym renews Olympic ties for Rio 2016
Fitness equipment company Technogym has signed an exclusive supplier contract for the Rio 2016 Olympic Games.
Club Atletico Lanus secures Yamaha as main sponsor
Argentinean Primera División top-flight football team Club Atlético Lanús has agreed a deal for motorcycle and motorised products manufacturer Yamaha to become its main sponsor.
Corinthians track down CarSystem sponsorship
Campeonato Brasileiro Serie A football club Corinthians has signed a shirt sponsorship deal with vehicle tracking technology firm CarSystem.
Chevrolet gears up Brazil national team sponsorship
US car maker Chevrolet has signed up as a sponsor of the Brazil national football team.
Bridgestone builds portfolio with America’s Golf Cup deal
Tyre manufacturer Bridgestone has reached an agreement with golf’s PGA Tour to become the title sponsor of its inaugural America’s Golf Cup.
Sport feeling better through Unilife partnership
Health insurance company Unilife has agreed a one-year sponsorship deal with Campeonato Brasileiro Serie A football team Sport Club do Recife.
Oi connects with NBA Global Games Rio
Brazilian telecommunications company Oi has sealed a deal to become the presenting sponsor of the NBA Global Games Rio 2014 basketball match.
Bahia feeds appetite with new main shirt sponsor
Brazilian food distributor and wholesaler Canaã Alimentos has agreed to become the main shirt sponsor of Campeonato Brasileiro Série A top-tier football club Bahia.
Caixa expands Brazilian football portfolio with Sport deal
Government-owned bank Caixa Econômica Federal has furthered its backing of Brazilian football by agreeing to become the new main sponsor of Campeonato Brasileiro Serie A team Sport Club do Recife.
Barcelona signs sponsor in key Mexican market
Spanish Liga football club Barcelona has agreed a new long-term sponsorship deal with Mexican beer brand Tecate.
Mexican federation scores Adidas extension
The Mexican Football Federation (FMF) has extended its sponsorship agreement with sportswear company Adidas through to the 2022 Fifa World Cup.
Coors Light backs Liga MX teams in US
Beer brand Coors Light has agreed a three-year deal with the Sports Marketing Monterrey agency for the US marketing rights to six Liga MX Mexican football clubs.
Rio 2016 boosts knowledge base with Nielsen partnership
US information and measurement company Nielsen has extended its relationship with the Olympic and Paralympic Games by signing a partnership with the local organising committee for Rio 2016.
Cruz Azul kits up with Under Armour
Mexican Primera División football club Cruz Azul has agreed a five-year partnership with US sportswear manufacturer Under Armour.
Fluminense pens Adidas extension
Campeonato Brasileiro Série A football team Fluminense has signed a five-year extension to its partnership with German sportswear giant Adidas through December 2018.
Chevrolet Brazil: Making football its route to consumer connection
The General Motors-owned car brand Chevrolet is growing its presence in Brazilian football in order to connect with customers and increase its share of the Brazilian market, where the brand competes with Fiat and Volkswagen in the top three for sales of small cars.
Chevrolet raises stake in Brazilian football
General Motors-owned car brand Chevrolet will pay around R21m (€6.9m/$9.5m) per year for the title sponsorship rights to Brazilian football’s first and second division leagues, for five years, from 2014 to 2018, in a deal agreed in April.