Ireland
Wexford GAA secures stadium naming rights deal
Gaelic Athletics Association county board Wexford GAA has sealed a naming rights agreement for its home stadium with technology company Innovate Business Technology Limited.
AIB expands GAA involvement with new deal
Irish commercial bank AIB has expanded an existing deal with the Gaelic Athletic Association (GAA) to include sponsorship of the organisation’s All-Ireland Senior Football Championships club Gaelic football tournament.
Cadbury gives Boost to Irish rugby
Confectionary company Cadbury has entered into a commercial partnership with the Irish Rugby Football Union.
Ulster Rugby seals dual kit sponsorships
Irish Pro12 rugby union team Ulster has signed four-year shirt sponsorship deals with sustainable building materials manufacturer Kingspan and the Bank of Ireland financial institution.
Flogas to energise Cricket Ireland
Energy provider Flogas has become an official partner of the Cricket Ireland national governing body.
Tourism Ireland backs national team’s Cricket World Cup campaign
The Tourism Ireland agency has signed on as the main sponsor of the country’s national cricket team for its 2015 World Cup campaign in Australia and New Zealand.
Liverpool wagers on regional partnership with Betfair
English Premier League football club Liverpool has entered into a regional partnership with online betting and gaming company Betfair.
Rugby union – national union sponsorship deals
For this year’s rugby union autumn internationals, Sports Sponsorship Insider surveyed the sponsorship portfolios of the leading nations: Argentina, Australia, England, France, Ireland, Italy, New Zealand, Scotland, South Africa and Wales.
Boylesports retains Irish Grand National spot
Bookmaker Boylesports has signed a two-year extension to its title sponsorship of the Irish Grand National horse race.
IRFU calls up Sony Mobile ahead of autumn internationals
The Irish Rugby Football Union has reached a three-year deal to make mobile phone manufacturer Sony Mobile its technology sponsor.
Cricket Ireland strikes major deal with Indian firm
The Cricket Ireland national governing body has struck a 10-year “multi-million euro” partnership with Indian conglomerate Shapoorji Pallonji Group.
Mazda extends Connacht relationship
Car maker Mazda has extended a commercial partnership with Connacht by signing up to serve as the Irish Pro12 rugby union club’s official car sponsor.
Leinster renews with Bank of Ireland
Irish rugby union club Leinster has renewed an agreement with main sponsor Bank of Ireland for five years, from 2014-15 to 2018-19.
New Euro club competition helps Pro12 title increase
The creation of a new European club rugby tournament and an increase in competition for qualification to the tournament from Pro12 clubs were driving factors behind an increase in the value of title sponsorship rights for rugby union’s Pro12 league.
Pro12 drinks to Guinness backing
Irish beer brand Guinness has been unveiled as the new title sponsor of the Pro12 European club rugby union tournament.
Connacht Rugby goes local for new main partner
Pro 12 rugby union team Connacht has sealed a four-year deal to make Irish-owned sports retailer Life Style Sports its new title sponsor.
Mondelez on board for Rio 2016 with Paralympics Ireland
Paralympics Ireland has extended its sponsorship agreement with the Irish subsidiary of multinational snack food company Mondelez through March 2017.
Ulster Rugby takes on first stadium rights partner
Belfast-based Pro12 club Ulster Rugby has announced that its Ravenhill Stadium will be renamed the Kingspan Stadium under a 10-year naming rights deal with the Kingspan Group – an existing commercial partner of the province.