Ireland
BT: Brand presence reinforced by grassroots programmes
Supporting the brand outside of its headquarters in London is at the forefront of the telecommunications company BT’s sponsorship work, Richard Young, commercial director for BT, told Sports Sponsorship Insider.
O’Neills enters Premiership with London Irish
English Premiership rugby union team London Irish has agreed a five-year partnership with Irish sportswear manufacturer O’Neills.
Cricket Ireland delivers Newstalk deal for Interprovincial Series
Cricket Ireland has announced radio station Newstalk 106-108 FM as the title sponsor of its 2014 Interprovincial Series.
RTE and GAA move on with sponsorship agreement
Irish public-service broadcaster RTE has reached a deal with the Gaelic Athletic Association for its new subscription-based online streaming service GAAGO to be a sponsor of the All Ireland Senior Football Championship.
Munster targets naming partner for Thomond Park
Irish Pro12 rugby union team Munster has said it is seeking a naming rights partner for its Thomond Park ground.
QIPCO expands horse racing presence with Irish Champion Stakes
Qatari private investment firm QIPCO Holding has reached a three-year deal with Horse Racing Ireland to become the title sponsor of the Irish Champion Stakes.
Munster inks stadium naming deal with Irish Independent
Irish Pro12 rugby union team Munster has agreed a 10-year stadium naming rights deal with newspaper group Independent News & Media.
Connacht Rugby cuts deal with Murray Timber Group
Pro12 provincial Irish rugby union team Connacht has announced a three-year sponsorship deal with locally-based Murray Timber Group.
Cromer Group on board with Irish St Leger
UK-based property company the Cromer Group has reached a deal to sponsor the Irish St Leger horse race for the next three years.
Punchestown signs new title sponsor for Gold Cup
Punchestown Racecourse has announced Bibby Financial Services Ireland as the title sponsor of its showpiece Gold Cup race.
Betway on target with Premier League Darts naming rights
Online gaming company Betway has signed an agreement to become the naming sponsor of the 2014 season of the Professional Darts Corporation’s Premier League Darts series.
Elverys to continue as Mayo GAA main sponsor despite upheaval
Irish sports store chain Elverys Sports has announced that it will continue to serve as a main sponsor of the Gaelic Athletic Association’s (GAA) Mayo County Board for the “foreseeable future” despite recent upheaval at the company.
Canterbury adds Ireland to international rugby roster
New Zealand-based sportswear brand Canterbury has reached a six-year agreement to replace Puma as the kit supplier to the Irish Rugby Football Union.
RaboDirect: PRO12 exit not the end of sponsorship activity
RaboDirect, the savings bank based in Dublin, Ireland, which is part of the Dutch co-operative, Rabobank, is looking for more locally-driven sponsorships in Ireland to replace its title sponsorship of the RaboDirect PRO12, the major rugby union club competition for top teams from Ireland, Wales, Scotland and Italy.
GAA’s Sligo gears up for new season with multiple deals
Sportswear manufacturer Kukri has signed a three-year kit manufacturing deal with the Gaelic Athletic Association’s Sligo County Board.
Connacht seals landmark BragBet partnership
Pro12 rugby union team Connacht has appointed gaming company BragBet as an official partner, making it the first Irish provincial team to sign a commercial agreement with a betting firm.
BT eyes sponsorship deals with Welsh and Irish rugby union teams
UK pay-television broadcaster BT Sport is making moves to expand its sponsorship reach in rugby union, according to the Telegraph newspaper.
Paralympics Ireland checks in with Moran & Bewley’s
UK and Irish hotel group Moran & Bewley’s has renewed its position as the official hotel partner for Paralympics Ireland.