Ireland

Football

Sky Ireland decided to take out Primary Partner rights to the Irish men's national football team after reaping the benefits of an alignment with the women's national team.
Football

The Football Association of Ireland (FAI) has ended a four-year search for a main national team sponsor by announcing Sky Ireland as the primary partner of the men's senior side until 2028.
Rugby Union

UK-based life, pensions and investments mutual Royal London has been named as founding partner and front-of-shirt sponsor for the British & Irish Lions women’s team’s first-ever overseas tour.
Rugby Union

Guinness is to take on title sponsorship of the Women's Six Nations, as part of its renewal with Six Nations Rugby that was officially announced today (Tuesday)
Darts

Paddy Power’s title sponsorship of the Professional Darts Corporation’s (PDC) World Darts Championship is the brand’s most significant sports sponsorship deal to date.
Rugby Union

Vodafone has folded additional women’s national team rights into its sponsorship deal with the Irish Rugby Football Union, as the pact continues to help it to build brand affinity and awareness in the highly competitive Irish telecoms sector.
Rugby Union

The British & Irish Lions have appointed IMG as their worldwide licensing agency in a multi-year deal running through 2027.  
Rugby Union

Vodafone Ireland has extended its principal sponsorship of the Ireland men’s rugby team in a four-year deal with the Irish Rugby Football Union (IRFU).
Rugby Union

The Irish Rugby Football Union (IRFU) has signed a four-year extension to its kit deal with sportswear manufacturer Canterbury.
Rugby Union

The British & Irish Lions has announced a new four-year Principle Partner deal with Howden which grants the global insurance group the front-of-shirt sponsorship position for the team’s next tour to A…
Rugby Union

UK-based sportswear brand Castore has announced a multi-year kit and retail deal with United Rugby Championship team Leinster
Rugby Union

Specialist rugby apparel brand Canterbury will support its third consecutive British & Irish Lions tour after extending its deal to cover the 2025 event in Australia
Rugby Union

The British & Irish Lions have opted to extend their approach to commercialising the team’s overseas tours by entering into a joint venture with Rugby Australia.
Football

The Football Association of Bosnia and Herzegovina (NS/FS BiH) has agreed a new kit supply deal with Spanish sportswear and equipment manufacturer Kelme
Football

The Football Association of Ireland (FAI) has signed a multi-year kit supply and sponsorship deal with Castore in what represents a first national team agreement in the sport for the UK sportswear manufacturer
Multiple Sports

The Irish sponsorship industry grew by nine per cent to reach an overall value of €196m in 2022, according to the annual report from sponsorship and research agency Onside.
Hurling

Irish telecoms operator Eir has agreed a five-year deal to become a new official sponsor of the Gaelic Athletic Association’s Hurling All-Ireland Senior Championship.
Rugby Union

The Irish Rugby Football Union (IRFU) has announced a new four-year sponsorship with Britvic Ireland-owned water brand Ballygowan