Lions continue commercial JV approach for 2025 Australia tour
The British & Irish Lions have opted to extend their approach to commercialising the team’s overseas tours by entering into a joint venture with Rugby Australia.
Bosnian FA agrees new Kelme kit deal, FAI renews with Nissan
The Football Association of Bosnia and Herzegovina (NS/FS BiH) has agreed a new kit supply deal with Spanish sportswear and equipment manufacturer Kelme
Castore signs FAI as first national team client
The Football Association of Ireland (FAI) has signed a multi-year kit supply and sponsorship deal with Castore in what represents a first national team agreement in the sport for the UK sportswear manufacturer
Irish sponsorship industry value ‘rose to €196m’ in 2022
The Irish sponsorship industry grew by nine per cent to reach an overall value of €196m in 2022, according to the annual report from sponsorship and research agency Onside.
Eir signs on as top-tier sponsor of Hurling All-Ireland Senior Championship
Irish telecoms operator Eir has agreed a five-year deal to become a new official sponsor of the Gaelic Athletic Association’s Hurling All-Ireland Senior Championship.
Irish Rugby Football Union adds Ballygowan as sponsor
The Irish Rugby Football Union (IRFU) has announced a new four-year sponsorship with Britvic Ireland-owned water brand Ballygowan
FAI terminates kit sponsorship deal with Umbro licensee
The Football Association of Ireland has chosen to unilaterally end its sponsorship agreement with its kit supplier JACC Sports Distributors, despite signing a multi-year deal
Cricket Ireland secures Amul as T20 World Cup sleeve sponsor
Ireland men's cricket team have agreed a sleeve sponsorship with Gujarat Cooperative Milk Marketing Federation, known through its brand name Amul, ahead of the ICC T20 World Cup
OFX links up with URC in new sponsorship
International foreign exchange company OFX has launched a new sponsorship deal with the United Rugby Championship (URC)
United Rugby Championship lands BKT as northern-hemisphere title sponsor
The United Rugby Championship (URC) has agreed a deal for Indian tyre manufacturer BKT to become its title sponsor in the northern hemisphere
KPMG acquires title rights to Women’s Irish Open
Professional services network KPMG has become the title sponsor of golf’s Women’s Irish Open.
Fifty-Three Six agency recruits DAZN’s Glynn to media and strategy role
Fifty-Three Six, the Dublin and London-based sports marketing agency, has appointed Paul Glynn as head of media and strategy
NFL renews 888sport UK and Ireland sponsorship
The National Football League has renewed its regional sponsorship contract with gambling platform 888sport
Data Snapshot: Six Nations Rugby 2021-22
The 2021-22 European rugby season included the inaugural ‘Autumn Nations Series’ and saw fans welcomed back to Six Nations stadia.
NFL secures La-Z-Boy sponsorship in the UK and Ireland
The National Football League (NFL) has signed a regional sponsorship contract with sofa brand La-Z-Boy that covers the UK and Ireland
Shane Lowry agrees Wayflyer deal ahead of 2022 Masters
Irish golfer Shane Lowry has signed as a global brand ambassador for Irish technology company Wayflyer
Permanent TSB titles Irish Olympic and Para teams; Salesforce sponsors ParalympicsGB
Irish banking group Permanent TSB has signed as the title sponsor for both the Irish Olympic and Irish Paralympic teams at the Paris 2024 Olympic Games.