Ireland

The National Football League has renewed its regional sponsorship contract with gambling platform 888sport

The 2021-22 European rugby season included the inaugural ‘Autumn Nations Series’ and saw fans welcomed back to Six Nations stadia.

The National Football League (NFL) has signed a regional sponsorship contract with sofa brand La-Z-Boy that covers the UK and Ireland

Irish golfer Shane Lowry has signed as a global brand ambassador for Irish technology company Wayflyer

Irish banking group Permanent TSB has signed as the title sponsor for both the Irish Olympic and Irish Paralympic teams at the Paris 2024 Olympic Games.

Biotechnology company Horizon Therapeutic has become title sponsor of the Irish Open golf tournament in a six-year deal engineered through the ‘strategic alliance’ between the DP World Tour and PGA Tou…

The Ultimate Fighting Championship mixed martial arts organisation has extended its sponsorship agreement with online sports betting company bet365

Irish insurer FBD Insurance has taken on the naming rights to Semple Stadium, the home of hurling and Gaelic football for the Irish country of Tipperary and the third biggest stadium in Ireland

The Irish sponsorship industry achieved further growth in 2021 and is this year set to move close to the €200m ($226.6

The Professional Darts Corporation (PDC) has extended its sponsorship deal with gambling platform BoyleSports

Jonathan Neill, previously the commercial director at the 2021 Rugby League World Cup organising committee, has been hired by the Football Association of Ireland as a commercial consultant

The Football Association of Ireland has named pay-television broadcaster Sky as the first stand-alone ‘Primary Partner’ of the Republic of Ireland women’s national team. T

Social media platform TikTok has been named the ‘Official Creator Platform’ of the ongoing British & Irish Lions’ tour of South Africa. U

The Irish Rugby Football Union (IRFU) is searching for a new sponsor for its autumn internationals with Irish stout brand Guinness not continuing its sponsorship of the series of matches, ending its backing…

Opel Ireland, the Irish division of the Opel car brand, has agreed a three-year sponsorship of the Irish Rugby Football Union spanning both the men’s and women’s international teams.

Coca-Cola Company’s global hydration brand, Powerade, has signed on as the latest sponsor of the British & Irish Lions’ forthcoming rugby union tour to South Africa.

Subscription broadcaster Premier Sports is to assume the title sponsorship rights to the Scottish League Cup from next season onwards and has also extended its broadcast rights to the tournament