The British & Irish Lions have opted to extend their approach to commercialising the team’s overseas tours by entering into a joint venture with Rugby Australia.

The Football Association of Bosnia and Herzegovina (NS/FS BiH) has agreed a new kit supply deal with Spanish sportswear and equipment manufacturer Kelme

The Football Association of Ireland (FAI) has signed a multi-year kit supply and sponsorship deal with Castore in what represents a first national team agreement in the sport for the UK sportswear manufacturer

The Irish sponsorship industry grew by nine per cent to reach an overall value of €196m in 2022, according to the annual report from sponsorship and research agency Onside.

Irish telecoms operator Eir has agreed a five-year deal to become a new official sponsor of the Gaelic Athletic Association’s Hurling All-Ireland Senior Championship.

The Irish Rugby Football Union (IRFU) has announced a new four-year sponsorship with Britvic Ireland-owned water brand Ballygowan

The Football Association of Ireland has chosen to unilaterally end its sponsorship agreement with its kit supplier JACC Sports Distributors, despite signing a multi-year deal

Ireland men's cricket team have agreed a sleeve sponsorship with Gujarat Cooperative Milk Marketing Federation, known through its brand name Amul, ahead of the ICC T20 World Cup

International foreign exchange company OFX has launched a new sponsorship deal with the United Rugby Championship (URC)

The United Rugby Championship (URC) has agreed a deal for Indian tyre manufacturer BKT to become its title sponsor in the northern hemisphere

Professional services network KPMG has become the title sponsor of golf’s Women’s Irish Open.

Fifty-Three Six, the Dublin and London-based sports marketing agency, has appointed Paul Glynn as head of media and strategy

The National Football League has renewed its regional sponsorship contract with gambling platform 888sport

The 2021-22 European rugby season included the inaugural ‘Autumn Nations Series’ and saw fans welcomed back to Six Nations stadia.

The National Football League (NFL) has signed a regional sponsorship contract with sofa brand La-Z-Boy that covers the UK and Ireland

Irish golfer Shane Lowry has signed as a global brand ambassador for Irish technology company Wayflyer

Irish banking group Permanent TSB has signed as the title sponsor for both the Irish Olympic and Irish Paralympic teams at the Paris 2024 Olympic Games.