Global

Multi-sport

The International Paralympic Committee is targeting sponsors after launching a new grassroots-to-high-performance programme called Para Sport
Football

LaLiga has renewed its sponsorship agreement with Indian tyre manufacturer BKT. The deal will now run for a further three years, until the end of the 2024-25 season
Skiing

Controversial plans to centralise international broadcast rights to World Cup events under a so-called ‘Concorde Agreement’ have placed the International Ski Federation (FIS) in legal conflict with the…
Para Sport

The International Paralympic Committee has hired Jonathan Neill, the former commercial director for the 2021 Rugby League World Cup, as a consultant to shape a new commercial strategy for the organisation
Curling

The Infront agency has penned a long-term media and sponsorship rights extension with the World Curling Federation in a deal spanning two four-year Olympic cycles
Football

Hibernian and Rangers have been dealt a blow after Sportemon Go, a sponsor of both Scottish football clubs, stopped trading its non-fungible tokens
Football

Fifa has signed up blockchain technology company Algorand as a regional supporter of the 2022 World Cup in Qatar and an official sponsor of the 2023 Women’s World Cup in Australia and New Zealand.
Motorsport

Formula E and long-time sponsor DHL extended their deal for the 2021-22 season at a largely unchanged fee, SportBusiness Sponsorship understands
Motorsport

Off-road electric racing series Extreme E has agreed a new deal with the business arm of UK telecommunications company Vodafone
Motorsport

McLaren Racing has signed global healthcare company Sanofi as a sponsor. The multi-year deal will see McLaren collaborate with Sanofi to help develop the latter’s manufacturing operations.
Ice Hockey

North American sports drink brand BioSteel has signed a three-year sponsorship of the IIHF World Championship in an agreement running until 2024
Motorsport

Formula 1 team AlphaTauri has added nutritional brand Ziba Foods to its sponsorship portfolio via its agreement with existing sponsor, logistics company FlexBox
Motorsport

The Haas F1 team has signed up payments platform TransferMate as a sponsor
Multiple Sports

The World Anti-Doping Agency has signed a first-of-its-kind sponsorship deal with sub-Saharan African pay-television broadcaster SuperSport to aid ongoing efforts to diversify its funding mix
Mass Participation

Ironman Group has extended and expanded its sponsorship contract with multisport performance brand Roka
Cycling

The International Cycling Union (UCI) has signed an extension with its long-term sponsor, Swiss watchmaker Tissot
Motorsport

Haas Formula 1 has told former title sponsor Uralkali that it will not refund the €12m ($13m) paid by the Russian fertiliser company before Haas terminated the contract in response to Russia’s invasion of …
Golf

The Saudi-backed LIV Golf Investments has announced a partnership with hospitality provider QuintEvents for all ticketing and hospitality efforts starting for its scheduled inaugural eight-event LIV Golf …