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SuperSport signs on as Wada’s first official sponsor

Witold Banka, president of Wada, speaks during the Wada Anti-Doping Press Conference ahead of the Beijing 2022 Winter Olympic Games (by James Chance/Getty Images)

The World Anti-Doping Agency has signed a first-of-its-kind sponsorship deal with sub-Saharan African pay-television broadcaster SuperSport to aid ongoing efforts to diversify its funding mix.

The initial two-year deal will see SuperSport become Wada’s first official sponsor, as well as taking up rights as a continental partner. Through its role as a sponsor of Wada, SuperSport will provide direct funding and in-kind value for the purposes of promoting and coordinating the protection of clean sport.

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