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Formula E/DHL extension buffs sustainability focus

(Photo by Jaguar Racing via Getty Images)

Formula E and long-time sponsor DHL extended their deal for the 2021-22 season at a largely unchanged fee, SportBusiness Sponsorship understands.

DHL was announced as retaining its position as Official Logistics Partner and Founding Partner of the series in mid-January, though negotiations began as far back as 2020. While the negotiation period was extensive, both parties were always inclined to extend an association that first began ahead of the inaugural Formula E season in 2013; the lengthy timeline reflects the changing mix of assets and activation areas

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