Global
Haas leverages US links with Chipotle deal
The Haas Formula 1 team has signed up restaurant chain Chipotle Mexican Grill to its sponsorship portfolio
‘It was a title sponsorship or nothing’ | Stake.com looking for impact in Sauber F1 deal
Cryptocurrency casino and sports betting platform Stake.com became title sponsor of the Sauber Group-owned Formula 1 team in January after a process that involved consideration of sponsorship opportunities with seven F1 teams.
Rolex steps up backing of SailGP with 10-year deal
Swiss watchmaker Rolex has expanded its relationship with SailGP by signing a new 10-season sponsorship deal with the global sailing championship
Ferrari adds Bang & Olufsen and Ecopol, Mercedes secures Nuvei deal
Formula 1 team Scuderia Ferrari has bolstered its sponsorship portfolio ahead of the 2023 season with the signing of audio technology firm Bang & Olufsen and packaging specialist Ecopol, while rival Mercedes…
Could clubs and agencies have to pay damages following Supponor UK patent ruling?
Last week the UK High Court of Justice found that virtual advertising firm Supponor infringed the patent of its rival Aim Sport. Ben Cronin examines the repercussions of the decision and asks if the company’s clients can also be held liable for damages
DP World returns to F1 with McLaren
McLaren Racing has signed up logistics company DP World as a sponsor of its Formula 1 team
UK High Court rules Supponor infringed AIM Sport’s virtual advertising patents
The UK High Court of Justice has found that London-based virtual advertising provider Supponor has infringed the patent of Swiss provider AIM Sport, with the company claiming the ruling could also leave…
O’Donohoe promoted to president of CAA Sports International
CAA Sports, the sports division of Creative Artists Agency (CAA), has promoted Matthew O’Donohoe to the newly created position of president of CAA Sports International.
Gulf switches F1 sponsorship investment to Williams after McLaren exit
Williams Racing has signed up Gulf Oil to its sponsorship portfolio in a multi-year deal
‘Sport has transformed society’s attitudes towards women’ | Pete Giorgio, Deloitte
SportBusiness Sponsorship speaks to Pete Giorgio, global and US sports practice leader, Deloitte, to understand the firm’s growing sponsorship presence and its deal with the WNBA in particular
Ford’s F1 return with Red Bull Racing driven by technology, marketing focus
US automotive manufacturer Ford will return to Formula 1 for the first time in more than two decades after entering into a long-term strategic technical partnership with Red Bull Racing
EA Sports lands Max Verstappen endorsement deal
Back-to-back Formula 1 world champion Max Verstappen has signed an endorsement deal with Electronic Arts Sports, which includes branding on the chin of the Red Bull Racing driver's helmet for the 2023…
Red Bull Racing adds Rokt to sponsorship portfolio
Formula 1 racing team Red Bull Racing has added e-commerce technology company Rokt to its sponsorship portfolio ahead of its high-profile 2023 car launch in New York on February 3
Apple’s premium MLS ads ‘to cost $4m per season’, no viewership guarantees given
Technology giant Apple is moving away from convention in the selling of commercials around its Major League Soccer coverage and is asking sponsors to buy season-long package spots rather than individual…
Standard Chartered signs as Associate Partner of DP World Tour
International banking group Standard Chartered has become an Associate Partner and ‘Official Banking Partner’ of the DP World Tour in a multi-year agreement.
ICC seeking official apparel supplier
The International Cricket Council (ICC) has issued an Invitation to Tender (ITT) to secure an official apparel supplier
World Surf League adds Apple Watch, Yeti as new sponsors
The World Surf League has agreed sponsorship deals with Apple Watch and premium outdoor brand Yeti
Stake titles Alfa Romeo F1 in ‘$100m’ deal, Orlen switches to AlphaTauri
The Alfa Romeo F1 Team has signed a ‘record-breaking’ new title partnership with Australia-based cryptocurrency casino and sports betting brand Stake, starting this season.