Forex company Plus500 is focused on its newly-signed Atlético Madrid shirt deal for the foreseeable future but is interested in football as a sponsorship platform.

Japanese IT company Fujitsu has believes it will gain full value from the brand’s association with the upcoming Rugby World Cup, despite signing as an Official Sponsor less than three weeks before the tournament kick off.

Luxury carmaker BMW has renewed its deal as Official Vehicle Partner of Formula E as brand faith in the fledgling series, and its pricing, remains stable.

The August edition of Sports Sponsorship Insider is dominated by football in the busiest period for league and club sponsorship deals ahead of the new seasons across Europe

Forex company LMAX Exchange is the latest team sponsor in the Clipper Round the World Yacht Race as the competition’s marketing platform continues to move into the corporate space.

Luxury carmaker Mercedes-Benz uses its sponsorships in football to increase global brand consideration and perception but uses its other agreements to directly target potential customers.

Online casino and sportsbook operator BetVictor is targeting international markets with its multi-year deal as the Global Betting and Gaming Partner of English Premier League champions Chelsea.

Financial services company HSBC has renewed as title sponsor of the rugby union World Rugby Sevens Series, under an annual fee increase of at least 100 per cent on its previous five-year commitment.

French lubricants maker Motul has made a major investment in title rights and trackside advertising to races in the MotoGP World Championship and title sponsorship of the FIM Superbike World Championship (SBK).

Golf's US Masters and British Open lead the way for sponsorship revenue, with high deal values and a breadth of sponsors proving key components.

UK luxury watch brand Bremont will use its Timing Partner deal with sailing’s America’s Cup and defending champions Oracle Team USA to help drive the company’s expansion into the US.

Sponsorship revenue for the International Champions Cup pre-season friendly football tournament is on the rise as a consequence of the expansion of the tournament.

Social trading platform and forex broker eToro will consider sponsorship opportunities in new markets in Russia and Asia following its official social trading partner deal with English Premier League club West Ham United.

This month’s Sports Sponsorship Insider leads with the numbers on the latest deals made for partner rights to the Uefa Champions League and Europa League for the 2015-18 cycle.

Operating budgets for the professional cycling teams that compete on the UCI World Tour average out at between €12m to €15m with teams typically funding much of that total from title sponsors or co-title sponsors.

Payment services brand Visa Europe followed up official partner deals for three Formula E races by signing as title sponsor of the end-of-season London ePrix.

Forex trading companies are spending just under $40m (€35.5m) per year on sports sponsorship with football club deals accounting for more than half of that spend.

Apparel company New Era is using its sponsorship of Euroleague Basketball to help its goal of becoming the number one headwear brand in the world.

German automotive services company Dekra is using sponsorship to develop global awareness, raising its focus on the North American and Asian markets.