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FIS picks up new sponsor for Cross-Country World Cup

Swiss cheese manufacturer Le Gruyère AOP has struck deal to become a main sponsor of the International Ski Federation’s Cross-Country World Cup.

The agreement will run for three years, from the 2015-16 season through to the end of 2017-18.

Under the deal, Le Gruyère AOP will benefit from a range of on-site promotional opportunities at World Cup events.

The company will also work with the FIS marketing team to implement various other aspects of its sponsorship throughout the deal.