HomeNewsNewsDrinks - Soft DrinksMotorsportGlobal

Monster Energy extends with speedway showpiece

Drinks brand Monster Energy has renewed its partnership with the International Motorcycling Federation’s (FIM) Speedway World Championships.

Terms of the multi-year agreement were not disclosed, but it was confirmed that Monster will retain its role as presenting sponsor of the Speedway Grand Prix series.

Monster, which has been working with the series since 2012, will also serve as the title sponsor of the new Speedway of Nations series, which is due to launch next month.

In addition, Monster will continue to work with organisers to stage fan zones at race events.

Torben Olsen, vice-president and managing director of BSI Speedway, said: “We have had a fantastic partnership since 2012 and they have brought new levels of entertainment and support to the SGP and Monster Energy SWC series.”