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ESL signs international deal with Vodafone

Esports organisation ESL has agreed a new international partnership with telco Vodafone.

Terms of the deal were not disclosed, but it was confirmed that Vodafone will serve as a premium partner of ESL.

Vodafone will sponsor the organisation’s three flagship event series: The Intel Extreme Masters, ESL One and ESL Pro League.

Vodafone will also collaborate with ESL to support initiatives that promote diversity and female participation in professional esports, as well as become a premium partner of the female esports challenge at the IEM Sydney event in Australia.

The deal also includes Vodafone serving as a premium partner at IEM Sydney, as well as ESL One Birmingham in England and ESL One Cologne in Germany.

In addition, Vodafone will work with ESL to promote its various communications technologies and showcase how its international network supports the global esports community.

Ralf Reichert, chief executive of ESL, said: “Together with Vodafone we are looking forward to connect even more people and create diversity in esports by ensuring better technological conditions for professional players, fans and ESL employees, fostering corporate responsibility projects and creating awareness around the esports industry to a broader audience.”

Earlier this year, Vodafone was also a premium partner of the IEM Katowice multi-game event in Poland.