Germany
Mitsubishi signs up with German Handball Federation
Mitsubishi Motors, the automotive manufacturing arm of Japan’s Mitsubishi Group, has entered into a partnership with the German Handball Federation (DHB).
German Handball Federation lands new partner
The German Handball Federation (DHB) has entered into a partnership with building materials retailer Eurobaustoff.
Handball Bundesliga club extends with long-serving sponsor
German Handball Bundesliga club THW Kiel has renewed its partnership with insurance company Provinzial.
Hoffenheim builds new partnership
German Bundesliga football club TSG 1899 Hoffenheim has struck a sponsorship deal with construction company Bien-Zenker.
German Basketball Federation signs long-term extension with Peak
The German Basketball Federation (DBB) has renewed its partnership with Chinese sportswear manufacturer Peak.
Stuttgart extends with Ensinger
German mineral water producer Ensinger has renewed its partnership with VfB Stuttgart, which plays in the country’s top-tier Bundesliga club football competition.
Schalke renews with betting partner
Online betting company bet-at-home.com has extended its partnership with German Bundesliga football club Schalke 04.
Schalke renews with banking partner
German co-operative bank VR-Bank Westmünsterland has extended its partnership with Schalke 04, which plays in the country’s Bundesliga top division of club football.
German Olympic Committee lands new partner
The German Olympic Sports Confederation (DOSB) has agreed a sponsorship deal with mattress retailer Matratzen Concord.
Citroën backs Handball Bundesliga
The German Handball Bundesliga club competition has entered into a partnership with French automotive manufacturer Citroën.
SAP enhances German Football Association partnership
Software company SAP has enhanced its partnership with the German Football Association (DFB) by agreeing to sponsor the organisation’s academy.
German Basketball Federation signs jersey sponsor
Health insurance company Pronova BKK has agreed a sponsorship deal with the German Basketball Federation (DBB).
German Volleyball Federation signs new main sponsor
The German Volleyball Federation (DVV) has named financial services company Comdirect as a main sponsor of the body.
German Tennis Federation renews with Porsche
German automotive company Porsche has extended its partnership with the German Tennis Federation (DTB).
German Ice Hockey Federation signs new kit sponsor
The German Ice Hockey Federation (DEB) has agreed a sponsorship deal with online clothing retailer DefShop.
Hugo Boss to make switch from F1 to Formula E
Hugo Boss chief executive Mark Langer has revealed that the German fashion house will end its partnership with Formula One motor-racing team Mercedes in favour of switching its motorsport sponsorship strategy to the Formula E electric car-racing series.
Eintracht Frankfurt agrees new deal with Deutsche Bank
German banking and financial services company Deutsche Bank has entered into a partnership with Eintracht Frankfurt, which plays in the country’s Bundesliga top-tier club football competition.