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Hoffenheim builds new partnership

German Bundesliga football club TSG 1899 Hoffenheim has struck a sponsorship deal with construction company Bien-Zenker.

The three-year deal is effective on January 1 and names Bien-Zenker as an official partner of the Hoffi-Clubs and TSG Youngsters supporters groups, which are aimed at young Hoffenheim fans.

Bien-Zenker will also benefit from TV-visible advertising exposure during Hoffenheim’s Bundesliga home games, as well as promotion across the club’s print and digital media channels. It will also have a presence in hospitality spaces at the Rhein-Neckar-Arena.

Bien-Zenker specialises in the construction of prefabricated houses.