German Basketball Federation signs jersey sponsor

Health insurance company Pronova BKK has agreed a sponsorship deal with the German Basketball Federation (DBB).

The agreement is effective immediately and runs for four years. Pronova BKK will serve as a premium partner and health partner of the DBB.

As part of the agreement, Pronova BKK’s branding will appear on the back of the German national team’s jerseys.

Pronova BKK and the DBB will also collaborate to promote exercise and healthy eating among young people.

Pronova BKK director Lutz Kaiser said: “As a company that cares about the health of its customers, our commitment to prevention offers has traditionally been a high priority for us. Particularly important to us is the work in the child and youth sector, which we want to promote more together with the DBB.”

The agreement was brokered by Lagardère Sports Germany, the DBB’s exclusive marketing agency.