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German Tennis Federation renews with Porsche

German automotive company Porsche has extended its partnership with the German Tennis Federation (DTB).

The new three-year deal will run from January 1, 2018 to the end of 2020. Porsche will continue to serve as a premium partner of the DTB.

The partnership will primarily focus on supporting the German women’s team in the Fed Cup, along with young players in the Porsche Talent Team.

“The partnership with the DTB is an important part of our sports sponsorship and perfectly complements our now 40 years of involvement in women's tennis,” Oliver Eidam, head of brand partnerships and sponsorship at Porsche, said. 

“Over the course of our successful cooperation to date, German women's tennis has reached a new level. The Porsche Team was back in the Fed Cup final after 22 years, and Angelique Kerber (pictured) became number one in the world. The achievements of the top players are particularly pleasing, as is the progress of young players. They enjoy playing tennis more if they have role models. We want to contribute to ensuring that these role models continue to exist in the future.”

Porsche first partnered with the DTB in 2012.

In other news, the DTB has partnered with sports equipment manufacturer Wilson to introduce a new ball concept. The ‘DTB Tour’ ball will be used from 2018 at all tournaments organised by the DTB and at the German Masters Series.