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Schalke renews with betting partner

Online betting company bet-at-home.com has extended its partnership with German Bundesliga football club Schalke 04.

Bet-at-home.com will continue to serve as a premium partner of the Gelsenkirchen-based club until 2021.

The company will benefit from TV-visible brand exposure at Schalke’s Veltins Arena home ground during games, as well as promotion across the club’s website, social media and Schalke TV. 

Alexander Aigner, marketing director for bet-at-home.com, said: “FC Schalke 04 is one of the biggest brands in German football. The emotional bond between the club and the fans as well as the professional and trusting cooperation were the reasons for our premature commitment to our long-term partner, Schalke 04, to 2021."

The two parties first teamed up in 2011.