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German Basketball Federation signs long-term extension with Peak

The German Basketball Federation (DBB) has renewed its partnership with Chinese sportswear manufacturer Peak.

The new eight-year deal will run until December 31, 2028. The two parties’ previous agreement had been due to expire at the end of 2020.

Peak will continue to serve as the exclusive supplier of all German national teams as part of the extended agreement.

Peak chairman Xu Jingnan said: “Peak and DBB have formed a reliable, strong and excellent partnership over the past four years. We firmly believe that the extended partnership will bring us even closer together to meet our new basketball promotion goals in Germany.”

Peak’s basketball portfolio holds deals with more than 15 national associations, including Serbia, Latvia, Australia and New Zealand.