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Citroën backs Handball Bundesliga

The German Handball Bundesliga club competition has entered into a partnership with French automotive manufacturer Citroën.

The two-year deal begins on January 1 and will grant Citroën exposure across the league's Facebook, YouTube and Instagram channels.

Citroën will also be promoted through LED advertising boards and across Bundesliga publications and television programmes.

Citroën will also provide an exclusive car service for guests of honour and players during the league’s end-of-season Final Four series. A similar service will be provided during the league’s All-Star Cup and the season-opening Super Cup.