Germany
DHL signs up for ESL One series
The ESL esports competition promoter has signed up DHL as the official shipping and logistics partner for its ESL One series.
Handball Bundesliga team extends with main sponsor
German Handball Bundesliga team SC Leipzig has renewed its main sponsor deal with energy, mobility and water company Leipziger Gruppe.
Asian betting firm becomes Hertha Berlin’s first regional partner
German Bundesliga football club Hertha Berlin has agreed a regional partnership with betting company Yabo Sports.
Title sponsors secured for MotoGP, WorldSBK rounds
Italian power equipment company Pramac has been unveiled as the title sponsor of this year’s German MotoGP round, while Italian wine brand Prosecco DOC has agreed a similar deal with the UK leg of rival motorcycling series the Superbike World Championship (WorldSBK).
Samsung signs on as new German FA partner
Korean consumer electronics company Samsung has entered into a partnership with the German Football Association (DFB).
Stuttgart signs new kit partner
German Bundesliga football club VfB Stuttgart has entered into a partnership with sportswear manufacturer Jako.
Hummel renews with Handball Bundesliga
The German Handball Bundesliga (HBL) club competition has extended its partnership with sportswear provider Hummel.
Köln renews with stadium naming-rights partner
German football club FC Köln has signed an extension to its stadium naming-rights deal with energy company RheinEnergie just days after its relegation from the top-tier Bundesliga was confirmed.
Bayern signs partnership for Asian markets
German Bundesliga football club Bayern Munich has entered into an Asia-focused partnership with furniture manufacturer Häfele.
German Ice Hockey Federation extends with main sponsor
The German Ice Hockey Federation (DEB) has renewed its sponsorship deal with real estate investment company the Westminster Group.
Basketball Bundesliga team extends with main sponsor
German Basketball Bundesliga (BBL) club Medi Bayreuth has renewed its partnership with title sponsor Medi, a manufacturer of products for the health, sports and fashion industries.
DTM signs sponsorship deals ahead of new season
German touring car series DTM has renewed partnerships with fuel supplier Aral and engineering company Bosch, while it has agreed a new deal with exhaust-system manufacturer Remus.
Team Sunweb secures future as sponsor commits long-term
Online holiday tour operator Sunweb has renewed its title sponsorship of UCI WorldTour cycling outfit Team Sunweb for an “indefinite amount of time”.
Nike backs Berlin’s European Athletics Championships
US sportswear company Nike has been named as an official partner of this year’s European Athletics Championships in Berlin.
Four Hills lands new presenting sponsor
Polish sportswear manufacturer 4F has been unveiled as the new presenting sponsor of the Four Hills Tournament, the ski jumping showpiece otherwise known as the Vierschanzentournee.
Abbott extends backing of World Marathon Majors
Global healthcare company Abbott has renewed its title sponsorship of the World Marathon Majors group.
Ottobock teams up with World Para Athletics
Prosthetic products manufacturer Ottobock has been named as an official supplier of the World Para Athletics governing body.
BMW steps up Formula E ties with Berlin race deal
German automotive manufacturer BMW has agreed a deal for its BMW i brand to title sponsor the Formula E electric car-racing event in the German capital of Berlin.