Basketball Bundesliga team extends with main sponsor

German Basketball Bundesliga (BBL) club Medi Bayreuth has renewed its partnership with title sponsor Medi, a manufacturer of products for the health, sports and fashion industries.

The new deal will cover the 2018-19 and 2019-20 seasons. As well as title sponsoring Bayreuth, Medi’s branding features on the front of the team’s jerseys.

Medi has sponsored the team, which finished the 2017-18 BBL season in sixth place, since June 2013.

Medi chief executive Stefan Weihermüller said: “The players are ideal ambassadors to represent our brand and make it known. As professional athletes, they convey credibly how powerful our products are even under the most extreme competitive conditions.”