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Asian betting firm becomes Hertha Berlin’s first regional partner

German Bundesliga football club Hertha Berlin has agreed a regional partnership with betting company Yabo Sports.

The deal will run for two years, from the 2018-19 season through to the 2019-20 campaign.

Yabo Sports will now serve as the club’s official and exclusive betting partner in Asia.

The company will also receive branding exposure on LED advertising boards inside the team’s Olympiastadion home ground, as well as on the club’s social media platforms in Asia and Europe.

Ingo Schiller, chief executive at Hertha Berlin, said: “Yabo Sports is our first regional exclusive partner in Asia, which is a strategically important market for us. 

“Looking forward to a long and successful partnership with Yabo Sports, we will continue to drive Hertha BSC's internationalisation strategy forward hand in hand.”

The Lagardère Sports agency brokered the deal on behalf of Hertha Berlin.