Renault partners with charter jet firm

Formula One motor-racing team Renault has entered into a partnership with private aircraft and jet charter company Goodwill.

The deal will grant Goodwill brand exposure on Renault’s RS17 cars during the 2017 F1 season.

Cyril Abiteboul, managing director at Renault Sport Racing, said: “Since its successful take-off in 2000, Goodwill has seen a dramatic assent to become one of the world's leading private aircraft companies and this rapid rise for pre-eminence echoes what we want to achieve with the Renault Sport Formula One team.

“In addition to providing precious support in our logistics challenges, we are looking forward to sharing some interesting marketing initiatives and harnessing their experiences of other sports activations.”

Most recent

Brighton and Hove Albion’s main shirt and stadium naming rights deal with payment services brand American Express is a club record.

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.