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Renault partners with charter jet firm

Formula One motor-racing team Renault has entered into a partnership with private aircraft and jet charter company Goodwill.

The deal will grant Goodwill brand exposure on Renault’s RS17 cars during the 2017 F1 season.

Cyril Abiteboul, managing director at Renault Sport Racing, said: “Since its successful take-off in 2000, Goodwill has seen a dramatic assent to become one of the world's leading private aircraft companies and this rapid rise for pre-eminence echoes what we want to achieve with the Renault Sport Formula One team.

“In addition to providing precious support in our logistics challenges, we are looking forward to sharing some interesting marketing initiatives and harnessing their experiences of other sports activations.”