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Coca-Cola continues backing of French Football Federation

The French Football Federation has renewed its partnership with soft drinks company Coca-Cola.

The new five-year deal will run until June 2023 and has been signed ahead of this summer’s Fifa World Cup in Russia, where France has been drawn alongside Australia, Denmark and Peru in Group C.

Coca-Cola has been a partner of the FFF since 1997. The company supports the development of French football by backing the national teams and 15,000 amateur clubs.