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PSG extends Nivea Men partnership to Brazil

French Ligue 1 football team Paris Saint-Germain has expanded its partnership with personal care brand Nivea Men to cover Brazil, a key market for the club.

PSG has four Brazilian internationals in its first-team squad in the shape of Neymar, Dani Alves, Marquinhos and Thiago Silva.

As part of the new agreement, PSG and Nivea Men will launch the #ReadyfortheGame campaign featuring Neymar (pictured), Silva and Alves, along with French internationals Kylian Mbappé and Adrien Rabiot.

Frédéric Longuépée, deputy managing director of business activities at PSG, said: “We have collaborated successfully with Nivea Men in France thus far, and as Paris Saint-Germain’s popularity continues to grow across the world, we are delighted to extend our partnership to new regions. We have millions of fans in Brazil and this partnership will be an opportunity to further engage our fan base and grow our brand in this key market for the club.”

PSG first partnered with Nivea Men in 2013.