Europe
Ziggo takes up ‘rare’ opportunity as Ajax shirt sponsor
Dutch Eredivisie champion Ajax has signed a four-and-a-half-year shirt sponsorship deal with Ziggo, making the telecommunications company only the fourth main commercial partner in the football club’s history.
Toshiba Medical Systems gives healthy outlook to Inter’s partner roster
Italian Serie A football team Inter Milan has announced a partnership with medical equipment imaging company Toshiba Medical Systems.
Double deal for Wakefield Trinity Wildcats
English Super League rugby league club Wakefield Trinity Wildcats has entered into a shirt sponsorship deal with Yorkshire-based heating firm Plumbcare.com and has extended an existing kit deal with building chemicals manufacturer Everbuild Building Products.
Italian UCI WorldTour team buoyed by renewed sponsor support
Italian UCI WorldTour cycling team Lampre-Merida has announced that its title sponsors have agreed to renew their backing through the 2015 season.
Banco do Brasil invests in Sauber after Nasr signing
The Sauber Formula One motor racing team has signed a partnership with financial institution Banco do Brasil for 2015 following confirmation that Brazilian rookie Felipe Nasr will be part of its driver line-up next season.
Eurospin sees value in Giro d’Italia partnership
Italian discount retail store chain Eurospin has signed a multi-year deal to sponsor the white jersey in cycling race the Giro d’Italia.
EDF Luminus powers Belgian FA
EDF Luminus, the Belgian arm of French energy giant EDF, has agreed a two-year partnership with the Belgian Football Association (URBSFA/KBVB) to sponsor its national team until the Uefa Euro 2016 tournament.
Handball Bundesliga duo secure new partners
German Handball Bundesliga teams SG Flensburg-Handewitt and TBV Lemgo have signed sponsorship agreements with GCH Hotel Group and cushion manufacturer Melegant Design respectively.
Turkish Airlines lands in Eredivisie with Feyenoord
Dutch Eredivisie football team Feyenoord has signed a sponsorship agreement with Turkish Airlines covering the remainder of the 2014-15 season.
Super League’s Giants extend with kit partner
The English Super League’s Huddersfield Giants rugby league club has extended its kit partnership with Manchester-based apparel company Kooga.
British Judo finalises UFC partnership
US-based mixed martial arts organisation the Ultimate Fighting Championship has entered into a new partnership with the British Judo national governing body.
IRFU calls up Sony Mobile ahead of autumn internationals
The Irish Rugby Football Union has reached a three-year deal to make mobile phone manufacturer Sony Mobile its technology sponsor.
Titleist returns for European Tour season finale
Golf equipment manufacturer Titleist has extended its sponsorship of the European Tour’s season-ending World Tour Championship in Dubai for a sixth consecutive year.
My Betting Club to support Wales Rugby League
Wales Rugby League, the sport’s national governing body, has sealed a major sponsorship deal with betting company My Club Betting.
Clermont Auvergne renews Orange connection
French Top 14 rugby union team Clermont Auvergne has signed a three-year extension to its sponsorship deal with telecommunications giant Orange.
Dafabet wagers on Champion of Champions sponsorship
Online betting and gaming company Dafabet has agreed a deal to become the new title sponsor of the 2014 Champion of Champions snooker tournament.
One Way targets cycling market with Team Katusha tie-up
Russian UCI WorldTour cycling outfit Team Katusha has agreed a two-year partnership with Finnish sportswear brand One Way.
Expert Handels stays on-side with Bundesliga’s Hannover
Electrical goods retailer Expert Handels has signed a two-year extension to its partnership with German Bundesliga football club Hannover 96.