Electrical goods retailer Expert Handels has signed a two-year extension to its partnership with German Bundesliga football club Hannover 96.
Expert Handels has sponsored Hannover for the past three years and it will continue to benefit from extensive branding opportunities during matches at the club’s HDI Arena.
Additionally, Hannover players Ron-Robert Zieler and Christian Schulz are set to feature in a multi-platform advertising campaign for Expert Handels, which opens a new store in the region on November 13.
Hannover is currently seventh in the Bundesliga table and hosts Eintracht Frankfurt on Saturday.