Caribbean
Trinidad and Tobago Olympic Committee signs Puma partnership
Barcelona’s New York office makes Scotiabank first signing
America’s Cup sets sail with wine partner
French wine brand Mouton Cadet has agreed a deal to sponsor the 2017 edition of the America’s Cup sailing event.
BCCI partner Paytm backs US-staged India-West Indies series
The Board of Control for Cricket in India has said e-commerce firm Paytm will serve as the title sponsor of this weekend’s Twenty20 cricket matches between India and the West Indies, which will be held in the United States.
Puma adds to Caribbean athletics portfolio with Barbados deal
German sportswear giant Puma has strengthened its position within Caribbean athletics by agreeing a partnership with the Athletics Association of Barbados.
Caribbean Premier League signs banking partner, renews with Digicel
The Caribbean Premier League Twenty20 cricket tournament has agreed a sponsorship deal with financial services company Republic Bank, along with extending its partnership with telecommunications firm Digicel.
Caribbean Premier League signs sponsor deals ahead of 2016 season
Trinidad-based building contractor Kallco has renewed its partnership with the Caribbean Premier League, while the Twenty20 cricket tournament has also announced that it will continue its association with Busta Soft Drinks.
Caribbean Premier League holds on to Guardian Group deal
Financial services and insurance company Guardian Group has extended its partnership with the Caribbean Premier League Twenty20 cricket tournament.
Hero rides away with Caribbean Premier League title sponsorship extension
Indian motorcycle manufacturer Hero MotoCorp has extended its title sponsorship agreement with the Caribbean Premier League Twenty20 cricket competition.
Digicel renews West Indies Cricket Board partnership
The West Indies Cricket Board has renewed a commercial partnership with its main sponsor, telecommunications provider Digicel.
Soccer United Marketing to sell Concacaf sponsorship rights
The Confederation of North, Central America and Caribbean Association Football (Concacaf) has signed up Soccer United Marketing to market the governing body’s worldwide sponsorship rights.
Caribbean Premier League extends Unibet partnership
Online sports betting company Unibet has signed a two-year extension to its partnership with the Caribbean Premier League Twenty20 cricket tournament.
Jamaican Football Federation nets extensions with sponsors
The Jamaican Football Federation has extended its sponsorship deals with telecommunications company Digicel and the Petroleum Corporation of Jamaica (Petrojam).
LPGA’s Bahamas event renews sponsorship ties
Female shaving products brand Pure Silk and the Bahamas Ministry of Tourism have signed deals to remain as the co-title sponsors of the Ladies Professional Golf Association (LPGA) Tour event at the Ocean Club Golf Course on Paradise Island, Bahamas.
Bermuda Tourism Authority sets course for America’s Cup
The Bermuda Tourism Authority has agreed a deal to become an official partner of the 35th America’s Cup.
Jamaican athletics connects with telco partners
Merged telecommunications providers Lime and Flow have sealed a sponsorship agreement with the Jamaica Athletics Administrative Association.
Gosling’s links up with America’s Cup
Gosling’s has been unveiled as the official rum and ginger beer of the 2017 America’s Cup sailing event.
CPL holds out for Hero, plans international growth
The Caribbean Premier League (CPL) T20 cricket tournament this month signed a one-year title sponsorship deal with motorcycle manufacturer Hero MotoCorp.