Digicel renews West Indies Cricket Board partnership

The West Indies Cricket Board has renewed a commercial partnership with its main sponsor, telecommunications provider Digicel.

The agreement will run for four years, from 2016-17 to 2019-20.

Digicel will continue to sponsor the West Indies men’s national team in all formats of the sport. As part of an extension of the agreement, Digicel will also sponsor the women’s national team and the U-19 teams. 

For the first time ever, the Digicel logo will have a presence on all West Indies team jerseys at International Cricket Council events, along with their existing rights in Test matches, one-day internationals and Twenty20 matches. As part of the deal, Digicel will also broadcast the Professional Cricket League regional four-day competition, which is set to start later this year.

The board’s commercial agency, Pitch International, helped to broker the deal.

The telco will also support the Caribbean islands in developing their own coaching clinics.

“The new partnership meets a number of our strategic commercial goals, and we are delighted to be continuing our long association with Digicel,” Michael Muirhead, the board’s chief executive, said.