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Hero rides away with Caribbean Premier League title sponsorship extension

Indian motorcycle manufacturer Hero MotoCorp has extended its title sponsorship agreement with the Caribbean Premier League Twenty20 cricket competition.

The two parties have signed a three-year renewal, with the new contract covering the 2016, 2017 and 2018 editions of the tournament. The competition will continue to be officially titled the Hero Caribbean Premier League as part of the agreement. Financial terms of the deal were not disclosed.

“Cricket continues to be one of the most popular sports in various parts of the world, and the Hero CPL has become an eagerly-awaited annual event for cricket fans not just in the Caribbean but across the globe,” Pawan Munjal, chairman, managing director and chief executive of Hero MotoCorp, said. “The extension of our title sponsorship of the Hero CPL is also in keeping with the increasing global presence of Brand Hero, which is now present in 30 countries across Asia, Africa and South and Central America.”

The 2016 CPL will run from June 29 to August 7 across seven territories: Barbados, Guyana, Jamaica, St. Kitts & Nevis, St. Lucia, Trinidad & Tobago, and, for the first time, Fort Lauderdale in the US.

Hero first teamed up with the CPL ahead of the 2015 season.