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Jamaican Football Federation nets extensions with sponsors

The Jamaican Football Federation has extended its sponsorship deals with telecommunications company Digicel and the Petroleum Corporation of Jamaica (Petrojam).

The JFF’s four-year renewal with Digicel will see the two parties continue their association until 2020. Digicel chief executive David Butler confirmed the deal would be worth J$366m (€2.7m/$3m).

Butler also told the Jamaica Gleaner newspaper that the deal would incorporate women’s and grassroots football initiatives, as well as the Jamaican men’s national team. The newspaper added that Digicel has committed to providing performance-based financial bonuses and charity donations.

JFF president Horace Burrell said: “Our partnership with Digicel could not have come at a better time. The JFF has been struggling. Even some overseas-based players question why it is so hard for a brand like the Reggae Boyz to get a sponsor. But Digicel is the real deal because while some sponsors support programmes with (value in) kind, Digicel supports it with money.”

Meanwhile, the body has agreed a two-year extension to its partnership with Petrojam. The new deal, which, according to the Gleaner, is worth J$7.2m in fuel costs, will run until 2018.

The JFF’s partnership with Petrojam began in 2004.