Caribbean

Online sports betting company Unibet has struck a partnership with the Caribbean Premier League (CPL) Twenty20 cricket tournament.

The Bermudan arm of multinational professional services company PricewaterhouseCoopers has been named as an official sponsor of the 35th America’s Cup sailing showpiece.

The Bank of N.T. Butterfield & Son has been named as the official Bermuda bank of the 2017 America’s Cup sailing event.

US hotel group Marriott has reached an agreement to become the official hotel partner of the Caribbean Premier League Twenty20 cricket tournament.

The Confederation of North, Central America and Caribbean Association Football (Concacaf) has agreed a sponsorship deal with tyre manufacturer Maxxis for its Champions League club competition.

To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.

Spanish sportswear manufacturer Joma has agreed a deal to become the kit supplier to the West Indies national cricket team.

Indian online shopping company Yepme has reached an agreement to serve as the West Indies team sponsor for its upcoming 2015 Cricket World Cup campaign.

Swiss luxury watch brand Tag Heuer has renewed its partnership with the Race of Champions for the motor racing event’s 2014 edition, extending its association to a 10th year.

Beer brand Red Stripe has renewed a sponsorship deal with the Jamaican Premier League football competition.

Caribbean Premier League Twenty20 cricket team Barbados Tridents have reached a deal to make US carrier JetBlue Airways its official airline.

Airline Virgin Atlantic Caribbean and motorcycle manufacturer Hero Motocorp have each agreed sponsorship deals with three Caribbean Premier League cricket franchises.

The Bahamas’ partly government-owned telecommunications company BTC has reached an agreement to return as title sponsor of Bahamas Athletics’ Junior and Senior National Track and Field Championships.

Soft drinks brand Busta has renewed its sponsorship agreement with the Caribbean Premier League for the 2014 edition of the Twenty20 cricket tournament.

Reigning Caribbean Premier League champion Jamaica Tallawahs has unveiled Appleton Estate Jamaica Rum as its presenting sponsor for the 2014 season.

Legal firm Graham Thompson Attorneys and food and beverage multinational Nestle have agreed to become sponsors of the International Association of Athletics Federations’ (IAAF) inaugural World Relays event, which takes place in the Bahamas later this month.