Soccer United Marketing to sell Concacaf sponsorship rights

The Confederation of North, Central America and Caribbean Association Football (Concacaf) has signed up Soccer United Marketing to market the governing body’s worldwide sponsorship rights.

The agreement will run for five-and-a-half years, starting immediately and running through to the end of 2021.

Soccer United Marketing, the commercial arm of Major League Soccer in North America, was selected from a shortlist of 24 “international, experienced and reputable firms.”

Soccer United Marketing will market sponsorship rights for the Concacaf Cup, Gold Cup, Women’s World Cup qualifying championship, Futsal Championship and Beach Soccer Championship national team properties and the Concacaf U-20, U-17, U-15 championships and the U-20, U-17 and U-15 women’s championships. The Champions League, U-13 Champions League and Futsal Club championships are also covered by the deal.

“Gold Cup, the Concacaf Champions League and all of the other Concacaf events are valuable properties that garner worldwide attention,” Soccer United Marketing president Kathy Carter said. “There is a tremendous amount of value for brands looking to engage with the soccer fan in this diverse region.”

In December 2015, Soccer United Marketing and the IMG agency acquired the commercial rights to the 2016 Copa America Centenario national team tournament in the US. Concacaf said that additional partners for the competition would be announced this week, with the likes of Anheuser-Busch, Coca-Cola, Delta Air Lines, Makita, Nike, Samsung, Sprint, State Farm and Tag Heuer already signed up.