The Caribbean Premier League Twenty20 cricket tournament has agreed a sponsorship deal with financial services company Republic Bank, along with extending its partnership with telecommunications firm Digicel.
Republic Bank, a Caribbean-headquartered company, will serve as the CPL’s official banking partner during the 2016 season, which begins later today (Wednesday).
Nigel Baptiste, managing director of Republic Bank, said: “This partnership has given us the opportunity to not only augment our focus on building successful societies, both locally and regionally, but to also help provide the economic and environmental benefits of tourism – a sector that is critical to the development of many of our Caribbean countries.”
Meanwhile, Digicel will operate as the CPL’s official telecommunications sponsor until 2019 after signing a new four-year deal with the competition. Digicel, a founding partner of the CPL, will organise a number of ticket giveaways, social media initiatives and half-time shows during this year’s competition as part of the deal.
Damien O’Donohoe, chief executive of the CPL, said: “The CPL is now one of the top three T20 tournaments in the world and something that the people of the Caribbean should be very proud of. We have attracted some of the biggest names in world cricket and are set for another memorable campaign for the biggest party in sport.
“CPL has big ambitions to grow the tournament even further and having sponsors such as Digicel on board will help us extend our brand both locally across the Caribbean and North America, and beyond. Without Digicel, CPL would not be possible and we are indebted to their support.”
Digicel last month signed a four-year extension to its partnership with the West Indies Cricket Board, under which it will continue to sponsor the men’s national team in all formats of the sport.
This year’s CPL will take place across seven territories: Barbados, Guyana, Jamaica, St. Kitts & Nevis, St. Lucia, Trinidad & Tobago, and, for the first time, Fort Lauderdale in the US.