Caribbean

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The Caribbean Premier League (CPL) T20 cricket tournament this month signed a one-year title sponsorship deal with motorcycle manufacturer Hero MotoCorp.

To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.

Sponsorship revenue for the 2013 Gold Cup football tournament reached around $12m (€9.2m), a 50-per-cent increase on the 2011 edition, despite being sponsored by fewer brands and falling short of its revenue target.

Indian online betting brand 10CRIC has signed a new global betting partnership with the Caribbean Premier League (CPL)

Indian fantasy sports platform MyTeam11 has signed up as the title sponsor of the upcoming cricket series between the West Indies and India

The Confederation of North, Central American and Caribbean Association of Football (Concacaf) has signed up lubricants and automotive services supplier Valvoline as the latest sponsor for its 2019 Gold…

Camarena Tequila, a brand of US winery E&J Gallo, has agreed a partnership with the 2019 Gold Cup national-team football tournament