Caribbean
Features
CPL holds out for Hero, plans international growth
The Caribbean Premier League (CPL) T20 cricket tournament this month signed a one-year title sponsorship deal with motorcycle manufacturer Hero MotoCorp.
Indian cricket in a sponsorship world of its own
To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.
Gold Cup revenue grows despite missed target
Sponsorship revenue for the 2013 Gold Cup football tournament reached around $12m (€9.2m), a 50-per-cent increase on the 2011 edition, despite being sponsored by fewer brands and falling short of its revenue target.