Americas

Major League Soccer's FC Dallas is close to agreeing a naming rights deal for its stadium.

Volkswagen has signed up Brazil national football team legend Pelé as a brand ambassador. 

Caixa Econômica Federal has agreed a one-year shirt sponsorship deal with Brazilian top-tier football club Coritiba.

Blackberry has signed up as a presenting sponsor of the Manulife Classic LPGA event.

Indianapolis Motor Speedway has agreed a deal with Brand Affinity Technologies for the use of its FanPhotos service at the track.

 

The San Francisco 49ers have agreed a 20-year, $220.3 million (€168.2 million) stadium naming rights deal with Levi Strauss.

AT&T has extended its sponsorship of USA Diving.

Continental has announced new sponsorship deals with Soccer United Marketing and US Soccer.

Continental Tire has strengthened its involvement in football in North America by unveiling new deals with Soccer United Marketing (SUM), the commercial arm of Major League Soccer, and US Soccer, the governing…

Sports Sponsorship Insider speaks to Xerox about the company’s renewed sponsorship strategy which resulted in a three-year global partnership with the Women’s Tennis Association (WTA). S

SAN FRANCISCO 49ers is struggling to land a naming rights deal that has been earmarked to pay for a large chunk of the cost of its new stadium

Brewer MillerCoors' sponsorship deals for the Concacaf Gold Cup and Concacaf Champions League in February were driven by the football tournaments’ popularity in the US Hispanic market.

THE UNITED STATES Olympic Committee (Usoc) has renewed deals with 15 of its 20 previous sponsors to cover the 2013 to 2016 cycle, and is in negotiations to renew two more

Sports Marketing Frontiers talks to Jeff Diskin, executive vice president, Hilton Worldwide, on the hotel group’s renewal as the official hotel company of the United States Olympic Committee (USOC) through 2…

Sports Sponsorship Insider speaks with Nuala Walsh, head of global client relations, Standard Life Investments, about the rationale for the asset management arm of the Edinburgh-based company’s move t…

MAJOR LEAGUE BASEBALL (MLB), the North American baseball league, is looking to sign at least one more central sponsor in 2013, following its deal with mobile network operator T-Mobile in January