Americas
Global Rallycross signs Red Bull as title sponsor
Energy drinks company Red Bull has agreed a multi-year deal to become the title sponsor of the Global Rallycross motorsport series.
Carnival Cruise Lines set sail with New Orleans Saints
NFL American football team New Orleans Saints has reached a sponsorship agreement for the 2013-14 season with locally based cruise operator Carnival Cruise Lines.
NBA’s Magic firms up sponsorship portfolio for new season
NBA basketball team Orlando Magic has announced a host of new and renewed sponsorship agreements for the 2013-14 season.
Farmers Insurance secures five-year extension with PGA Tour event
Automobile, home and small business insurers Farmers Insurance has extended its title sponsorship of PGA Tour golf tournament the Farmers Insurance Open by five years.
Citi banks on Dallas’ NBA and NHL teams
Financial services giant Citi has reached a deal to become the preferred credit card of Dallas’ American Airlines Center and its major league sports tenants.
Grey Goose tees-off for three years with PGA Tour
French vodka brand Grey Goose has signed a three-year deal to become the official spirit of golf’s PGA Tour.
Toyota seals University of Michigan agreement
Japanese automotive firm Toyota has signed a one-year sponsorship deal with the University of Michigan Athletic Department.
Ghost Armor offers protection to Phoenix Suns
Ghost Armor has agreed a multi-year marketing partnership with NBA basketball team Phoenix Suns and the club’s WNBA counterpart, women’s side Phoenix Mercury.
New York Knicks sets sail with Norwegian Cruise Line
Cruise ship operator Norwegian Cruise Line has reached a marketing agreement with NBA basketball franchise the New York Knicks.
NFL’s Jaguars team up with Ford dealership
Southern Ford Dealers has agreed a four-year sponsorship deal with NFL American football team Jacksonville Jaguars.
NBA tips off new season with Sears and Under Armour renewals
North American basketball league the NBA has renewed its partnerships with Sears and Under Armour.
Real Salt Lake nets new main sponsor
Major League Soccer club Real Salt Lake has signed a long-term, multi-million dollar shirt sponsorship deal with science-based network marketing company LifeVantage.
Toronto Raptors bank BMO partnership
The Toronto Raptors and BMO Financial Group have announced a multi-year partnership for the company to join Canada’s sole NBA basketball team as title sponsor and official bank.
InterContinental Hotels tees up PGA Tour Latinoamerica partnership
The InterContinental Hotels Group has signed a three-year deal to become the official hotel partner of golf’s PGA Tour Latinoamerica.
Samsung seals major NBA partnership
North America’s National Basketball Association has agreed a partnership deal with South Korean technology company Samsung.
Coyotes in long-term deal with Levy Restaurants
NHL ice hockey team the Phoenix Coyotes has signed a 15-year agreement to make Levy Restaurants the exclusive restaurant partner at its Jobing.com Arena.
AEG extends San Manuel deal
San Manuel Indian Bingo & Casino will enjoy an expanded sponsorship presence across a range of high-profile Southern Californian sporting properties after signing a five-year, multi-million dollar partnership renewal with sports and entertainment company AEG.
Globe and Mail delivers renewed Olympic support to Canadian Committee
Canadian newspaper the Globe and Mail has renewed its partnership as the official national news media partner to the Canadian Olympic Committee.