French vodka brand Grey Goose has signed a three-year deal to become the official spirit of golf’s PGA Tour.
Under the agreement, the financial terms of which were undisclosed, Grey Goose will also be the official spirit of the PGA Tour’s Champions and Web.com Tours, as well as enjoying preferred-brand status and positioning at all PGA Tour owned and operated golf facilities.
Grey Goose will receive pouring rights at selected tournaments on all three Tours, establishing its Grey Goose 19th Hole Lounge. It will also be featured at PGA Tour Grills, the airport restaurant chain set to be launched in spring 2014, and at client functions hosted by the tour.
Additionally, Grey Goose will advertise on PGA Tour programming, including “Inside the PGA Tour” on NBC-owned cable and satellite television network the Golf Channel and other specialist content produced in association with PGA Tour Entertainment.
Grey Goose has an established golf presence with its 19th Hole show on the Golf Channel, while six-time PGA Tour winner Matt Kuchar serves as the official Grey Goose golf pro.