Southern Ford Dealers has agreed a four-year sponsorship deal with NFL American football team Jacksonville Jaguars.
The regional dealership of automotive giant Ford covering the areas of Florida, Alabama and Georgia will benefit from in-game signage and promotions at the Jaguars’ EverBank Field, pre-game and first-down promotional videos and a ticket allocation – some of which will be given away on the Southern Ford Dealers' Facebook page.
Additionally, the group plans to develop a range of community initiatives in collaboration with the Jaguars over the four-year period.
Jacksonville Jaguars remain without a win this season having gone 0-8 in the opening weeks of the 2013-14 campaign.