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InterContinental Hotels tees up PGA Tour Latinoamerica partnership

The InterContinental Hotels Group has signed a three-year deal to become the official hotel partner of golf’s PGA Tour Latinoamerica.

The deal expands upon an existing marketing relationship between IHG and the PGA Tour, which includes the official hotel designation and status as the official resort of the PGA Champions Tour and Web.com Tour.

PGA Tour Latinoamerica was created last year and the 2013 edition, expanded from 11 to 14 events across the Latin America region, got under way in Bogota, Colombia on Monday.

IHG will have on-site branding at all events on the tour and benefit from an online presence through its official website, which is available in English, Spanish and Portuguese.

The hotel firm will work with tournaments and players to provide rooms at exclusive rates and has 200 hotels throughout Latin America.