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AEG extends San Manuel deal

San Manuel Indian Bingo & Casino will enjoy an expanded sponsorship presence across a range of high-profile Southern Californian sporting properties after signing a five-year, multi-million dollar partnership renewal with sports and entertainment company AEG.

Expanding their partnerships with San Manuel Indian Bingo & Casino are NHL ice hockey team Los Angeles Kings and the Staples Center and Citizens Business Bank Arena venues, while the Los Angeles casino destination is now an official partner of four-time MLS soccer champion LA Galaxy and its StubHub Center home.

The deal includes several initiatives to enhance fan experience at AEG venues such as dedicated Native American Heritage Nights at LA Kings and LA Galaxy games.

The social media programmes of both teams will be deployed and San Manuel will benefit from branded hospitality spaces across AEG properties.

In-game promotions and match programme adverts at Kings’ matches, San Manuel Club naming rights at the Staples Center and Business Bank Arena and various signage throughout the Staples Center are continuing elements of the partnership.

San Manuel Indian Bingo & Casino is a founding partner of the Staples Center and has been a sponsor of Los Angeles Kings since 2008.