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Samsung seals major NBA partnership

North America’s National Basketball Association has agreed a partnership deal with South Korean technology company Samsung.

The three-year deal, to run from 2013-14 to 2015-16, is reportedly worth a total of $100 million (€72.5 million).

Samsung, which has become the official handset, tablet, and television of the NBA, will supply the courtside monitors that referees use to review close calls, giving the brand excellent exposure.

According to the Wall Street Journal newspaper, the NBA is also expected to customise video content for Samsung devices, including smart televisions.

The NBA previously had television and computer deals with Haier Group and Hewlett-Packard.