Americas

American football league the NFL has moved to enhance its in-stadium experience for fans by entering into a sponsorship deal with high performance network solutions firm Extreme Networks.

NHL ice hockey team Chicago Blackhawks has entered into a sponsorship agreement with locally-based entertainment and gambling destination Horseshoe Casino for the remainder of this season.

Restaurant chain Tim Hortons has extended its sponsorship deal with the Canadian Curling Association through 2018.

The USA Hockey ice hockey organisation has announced a four-year partnership with sporting goods brand STX.

Brazilian top division football team Sport Club do Recife has agreed a four-year kit partnership with German sportswear giant Adidas.

Grocery retailer H-E-B has agreed a deal to become the first marquee sponsor of Women’s National Basketball Association (WNBA) franchise the San Antonio Silver Stars.

Plant genetics developer and supplier DuPont Pioneer has signed a three-year sponsorship agreement with the Canadian Curling Association.

Korean automotive company Hyundai has expanded its presence in golf’s PGA Tour by agreeing sponsorship deals for two tournaments being staged this month.

Life insurance company New York Life has reached an agreement to become the presenting sponsor of the Big East Conference’s college sports championships through the 2014-15 academic year.

Barter transactions specialist Equitrade International has agreed a deal to become a global partner to the World Series of Polo from 2015 to 2019.

Leadership company Liderança Serviços has agreed a two-year extension to its sponsorship deal with Brazilian football team Figueirense after the club gained promotion back to the country's top division, Serie A.

Mexican tequila brand Jose Cuervo has announced an extension of its partnership with the Sauber Formula One team for the 2014 season.

MLB baseball team Texas Rangers has entered into a three-year sponsorship deal with Tennessee whiskey brand Jack Daniel’s.

Drinks company Viton 44 has agreed a new one-year deal for its Guaraviton brand to remain the main shirt sponsor of Brazilian top division football club Botafogo until the end of the 2014 season.

NBA basketball team the Philadelphia 76ers and NHL ice hockey franchise the New Jersey Devils have signed multi-year sponsorship agreements with Bwin.party, making them the first US professional sports teams to enter into commercial deals with an online gambling company.

CME Group, owner of the world’s largest futures exchange, will be the title sponsor of the Ladies Professional Golf Association’s first ever points race, which is set to launch for the 2014 season.