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Amalie picks up naming rights to Tampa Bay Lightning arena

Amalie Oil Company has agreed a long-term partnership with Tampa Bay Sports and Entertainment to take on the naming rights of the home arena of NHL ice hockey team Tampa Bay Lightning.

The renovated 19,200-capcity venue, which is also home to Arena Football League gridiron team Tampa Bay Storm, will know be known as the Amalie Arena.

Motor oil and industrial lubricants supplier Amelia has held the naming rights to the arena football field for Tampa Bay Storm since 2011.

Terms for the agreement between Amalie and the operating group for the Lightning, the Storm and the arena were not disclosed.

Amalie Oil Company ends the Tampa Bay Times’ 10-year run as the venue’s naming sponsor, although the newspaper group remains the exclusive print partner of Tampa Bay Sports and Entertainment under a new agreement signed with the organisation this week.

The Times’ new partnership includes the naming rights to one of the arena’s two hospitality lofts, interior and exterior signage, an LED presence during Lightning and Storm games and extensive community and hospitality functions.