Americas
Mexican Football Federation secures airline partners
The Mexican Football Federation (FMF) has agreed multi-year sponsorship deals with Delta Air Lines and Mexico’s flag carrier airline, Aeroméxico.
Qatar Airways backs Formula E events in Paris, New York
Qatar Airways has reached an agreement with the Formula E electric car-racing series to sponsor events in Paris and New York City.
Kroger signs wide-ranging naming-rights deal with University of Kentucky
Supermarket chain Kroger has entered into a multi-faceted partnership with the University of Kentucky, through which it will take on naming rights to the facility’s American football stadium.
Sponsorship in the IT sector, 2016-17
For 2016-17, we have researched 134 properties, including 51 deal values, and covering 27 IT brands to map out the sponsorship landscape in the IT sector.
Sponsorship of rugby union
For 2017, we have researched over 1,400 deals across 27 countries and covering 92 rights fees to map out the sponsorship landscape of rugby union.
El Dorado renews partnership with Caribbean Premier League
The Caribbean Premier League (CPL) Twenty20 cricket competition has extended its partnership with rum brand El Dorado.
New York Jets partner with Municipal Credit Union
NFL American football franchise the New York Jets has signed a multi-year deal with financial services company Municipal Credit Union.
Uber links up with Buffalo’s major league franchises
New York-based NFL American football franchise the Buffalo Bills and the Buffalo Sabres NHL ice hockey team have secured partnerships with transportation network company Uber.
NFL extends long-running FedEx partnership
The NFL American football league has extended its partnership with global logistics company FedEx.
Western Kentucky signs Nike apparel deal
The athletics department of Western Kentucky University has entered into an apparel partnership with US sportswear giant Nike.
Toyota extends with Californian AEG properties
Japanese automotive manufacturer has renewed sponsorship agreements with NHL ice hockey franchise the Los Angeles Kings, as well as the Staples Center and StubHub Center venues, through an extended partnership with sports and entertainment company, AEG.
National Car Rental adds Red Sox to MLB roster
Major League Baseball franchise the Boston Red Sox has entered into a partnership with vehicle rental firm National Car Rental.
MetLife upgrades PGA Tour partnership
Insurance company MetLife has extended and expanded its partnership with golf’s PGA Tour.
Under Armour adds Wichita State to college roster
US sportswear brand Under Armour has signed a long-term kit partnership with Wichita State University.
Anheuser-Busch extends with PGA Tour
Golf’s PGA Tour has extended its partnership with US brewing company Anheuser-Busch.
Toyota extends partnership with Copa Libertadores
Japanese automotive manufacturer Toyota has agreed to extend its partnership with the Copa Libertadores for the 2017 edition of the South American club football competition.
University of New Orleans signs Under Armour deal
US sportswear brand Under Armour has entered into a partnership with the athletics division of the University of New Orleans.
Brazilian Rugby Confederation links up with AccorHotels
The AccorHotels chain has entered into a partnership with the Brazilian Rugby Confederation (CBRu) national governing body for rugby union.