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NFL extends long-running FedEx partnership

The NFL American football league has extended its partnership with global logistics company FedEx.

The length of the new deal, through which FedEx will continue to serve as the official delivery service sponsor of the NFL, was not disclosed.

Under the new agreement, the company will continue to sponsor the FedEx Air & Ground NFL Players of the Week and Players of the Year awards programme. FedEx has donated more than $1.7m (€1.6m) to local communities across the United States since the programme’s inception.

The programme forms part of the FedEx Cares initiative, through which FedEx is seeking to donate $200m to 200 communities around the world by 2020.

FedEx will donate $2,000 to the United Services Organizations (USO) during each week of the 2017 NFL season as part of the Player of the Week programme. A further donation will be made to the Player of the Year initiative.

Patrick Fitzgerald, FedEx’s senior vice-president of integrated marketing and communications, said: “The sponsorship provides us the opportunity to continue to engage with NFL fans, while giving back to the communities where our team members and customers live and work.

“Whether it’s delivering the Vince Lombardi Trophy before the Super Bowl or activating the FedEx Air & Ground NFL Players of the Week awards programme, the relationship offers a unique and compelling platform for integrating our global brand.”

FedEx began sponsoring the NFL in 2000.