NFL American football franchise the New York Jets has signed a multi-year deal with financial services company Municipal Credit Union.
The agreement will see the company become the team’s official credit union partner.
Municipal will benefit through increasing its brand awareness in the New York City market.
The credit union will also serve as the presenting partner of the Jets' 2017 draft, which began yesterday (Thursday). It will feature through the team’s social, digital and television content, as well as at draft parties and “unique moments” with draft picks.
The deal also makes Municipal the presenting partner of the New York Jets' first responders annual game that honours local law enforcement, firemen and emergency service workers.
Additionally, the ‘Jets Tackle Bullying’ campaign will be presented by Municipal, and the team will assist in the company's expansion throughout all five New York City boroughs.