Japanese automotive manufacturer has renewed sponsorship agreements with NHL ice hockey franchise the Los Angeles Kings, as well as the Staples Center and StubHub Center venues, through an extended partnership with sports and entertainment company, AEG.
As part of its new multi-year deal with AEG, Toyota will retain its position as an official partner of the Kings, while it will continue to serve as a founding partner of Staples Center (pictured), the team’s home arena, and StubHub Center.
Toyota will also retain founding partner status at the L.A. Live entertainment complex under the terms of the new agreement.
Toyota will receive vehicle displays and founding partner signage at Staples Center and StubHub Center as part of its continued partnership with AEG.
Staples Center is the home arena of NBA basketball teams the Lakers and Clippers, as well as the Kings. StubHub Center is the home of Major League Soccer franchise LA Galaxy, and is also due to host games played by the LA Chargers while the NFL American football team’s new stadium is being built.